Refresh Your Brand

New Look, New Tools, New Team Profiles

Overview

You've refreshed the design of your website and aligned your messaging with new narratives to support the next market approach. The company employees have received training and guidance on how to align their efforts with the latest marketing rollout. 

All is good - RIGHT? -- WRONG! There is an elephant in the room that no one wants to talk about. For today, we will describe it as "Employee Fatigue," which is rendering your team's "buy-in" to walk the new talk" as-- FLAT!

Tip of the day - Refresh from the Inside Out with Employee Profiles

One way to gain interest and build team participation is to consider staff profile building. Profile building plays a crucial role in strengthening the refreshed approach.

Creativity leads in this process - staff members should be encouraged and empowered to think outside the box. Connecting your staff's talents that align with the new narrative is essential to refreshed storytelling by highlighting individual strengths, unique skills, and accomplishments that contribute to the overall goals.

Driving this process involves actively seeking input from employees at all levels of the organization. By listening to their perspectives and experiences, leaders can better understand how to engage them in the new storytelling efforts and foster an emotional connection between staff and their relationship with the marketing launch.

That's the tip of the month, Cheers to the Team!

Best regards,

Anna Kleeberg

Looking for assistance in refreshing your online efforts?

Let's Connect: P 413-575-0159   E  Send me a message.