Qualifications and Skills
Marketing and Brand Development, Early Adopter Programs, Trade Shows, Innovation Pop-Ups,
Website development, Keyword Engagement, Partner and Channel Management, Strategic Planning and Execution
Negotiations, Proposals, Contracts, Digital Marketing, Coaching and Mentoring, New Business Development, Service and Consulting
Systems, Operations, TQM, SEO Planning, Google Analytics
Industries: Business and Technology, Manufacturing, HVAC/R, Real Estate, Housing, Food & Hospitality, Construction, Life Sciences, Education, Human Services, Medical, Retail and Consumer, Legal, Finance and Insurance, Coaching Services, Automotive and Engineering.
Remote office – fully functional remote equipped office.
PROFESSIONAL HISTORY
Marketing and Communications Solution Provider
(Anna Kleeberg Creative Multimedia Boutique – 2008 – current)
Marketing project development includes branding, campaign strategies, collateral, websites, press releases, events, launches, social media, email, advertising, networking, and company-wide team building. Notable successes: Local Innovation Showcasing - Western Massachusetts Pioneer Valley Innovation Nights - showcasing western MA inventors, and new product market entries; launched and managed quarterly events. Trade Shows - Microsoft Summit, Las Vegas, NV, resulting in an audience with the Microsoft development team regarding new product entry.
Remote office – fully equipped office.
Related Experience:
- Marketing Campaign – Lead, developed campaign strategies with high net worth focus. Integrating and driving KPI goals of employee benefits and estate planning programs.
- Advertising – Digital and print advertising campaigns developed on local and national levels.
- National Training Seminar - Oversaw the launch and coordination of New England-based estate planning training seminars for financial representatives and client-based workshops.
- Technical Services - Hardware and software servicing of enterprise, and mid-size companies.
- Recruitment – Developed and launched nationwide and regional membership drive resulting in a 10% increase in membership resulting in a 20% increase in sales.
- Conferences - Spearheaded merchandising conference resulting in a 15% sales increase. Responsible for hiring and overseeing administrative personnel.
- Quality Assurance - Chaired division TQM Program, attaining a customer service index of 93%.
- Operations - Oversaw training - conversion of the manual order-taking system to an enterprise-level application software rollout.
- Sales Programs - Developed product training programs. Increased order minimum by 90% and returns dropped 70%.
- Methods and Best Practices - Develop customer service manager's best practice network for Northeast Divisions.
- Trade Shows - Lead registration segment of annual trade shows servicing over 500 attendees.
- Outside Sales and Recognition - Managed the Southern Connecticut, Block Island, and Rhode Island areas, resulting in an increase of 33% in territory sales; received an outstanding sales award.
EDUCATION
A.S. Degree Business Administration, Holyoke Community College, Holyoke, MA.
Training - Advanced business and marketing training courses, continuous self-learning.
SOFTWARE HISTORY
Google Ads, Cross-marketing, SEO, Adobe (Illustrator, Photoshop, In-Design; Acrobat Pro), Monday.com, Hootsuite, Web Design: HTML, WS-FTP Pro, Website Content SEO and SEM copy, Microsoft O/S, Microsoft Office. Online engagement: Zoom, Skype, Facetime, Product Launching, Mailchimp, Constant Contact.
CERTIFICATIONS
CompTIA - A+ core computer hardware and operating system.
Google Certified: Digital Marketing and E-Commerce, Attracting and Engaging, Customers with Digital Marketing, and Getting Started with Google Analytics.
Microsoft Certified:
2152 Implementing MS Windows 2000 Professional and Server, 2210 Updating Systems Engineer Skills from MS Windows to Windows Server 2003, 2209 Updating Systems Administrator Skills from MS Windows 2000 to Windows Server 2003, 1303 Mastering Microsoft Visual Basic 6 Fundamentals, 2126 Managing a MS Windows 2K Network Environment, 2071 Querying Microsoft SQL Server 2000 with Transact-SQL, and 1561 Designing a Microsoft Windows 2000 Directory Service Infrastructure.
AFFILIATIONS
Holyoke Chamber of Commerce | Chicopee Chamber of Commerce – past board member
Chicopee Boys & Girls Club, board of directors – past board member
Unify Against Bullying - volunteer